Lesson Plan
Outreach Strategy Plan
Define outreach goals, identify target families, brainstorm communication channels, and draft an inclusive outreach strategy plan for recruiting diverse School Governance Council members.
Establishing clear goals and understanding target audiences ensures more effective, inclusive recruitment, fosters family engagement, and strengthens school governance representation.
Audience
Time
Approach
Materials
Prep
Facilitator Preparation
10 minutes
Step 1
Introduction & Objectives
5 minutes
Step 2
Define Outreach Goals
7 minutes
Step 3
Identify Target Families
7 minutes
Step 4
Brainstorm Communication Channels
8 minutes
Step 5
Draft Outreach Strategy Plan
7 minutes
Step 6
Wrap-Up & Next Steps
1 minute
Slide Deck
Recruitment Best Practices
Why Inclusive Recruitment Matters
Research Highlights
Using Inclusive Language
Choosing Outreach Channels
Successful Examples
Key Takeaways & Next Steps
Project Guide
Rubric
Cool Down
Lesson Plan
Session 3 Evaluation
Guide participants in evaluating their outreach flyers using a rubric, planning distribution strategies, and reflecting on strengths and next steps to ensure effective, inclusive family engagement.
Assessing flyer effectiveness and creating a clear distribution plan helps ensure outreach materials reach diverse families, drives engagement, and fosters accountability for strengthening school governance.
Audience
Time
Approach
Materials
Prep
Facilitator Preparation
10 minutes
Step 1
Introduction & Recap
5 minutes
Step 2
Evaluate Flyers with Rubric
10 minutes
Step 3
Plan Distribution Strategy
10 minutes
Step 4
Individual Reflection & Commitment
5 minutes
Step 5
Group Share & Wrap-Up
5 minutes
