Lesson Plan

Decoding Advertisements

Analyze advertising techniques

In this lesson, students will explore how advertising targets consumers and influences purchasing decisions. They will analyze real-world examples of advertising techniques, enhancing their critical thinking and media literacy skills. This lesson is important as it empowers students to become informed consumers who can recognize and evaluate the persuasive strategies used in advertising.

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Time

Approach

Materials

Step 1

Introduction

5 mins

Step 2

Exploration

15 mins

Step 3

Discussion

10 mins

Step 4

Quiz

10 mins

Step 5

Closure

5 mins

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Discussion

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Worksheet

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Quiz

Quiz: Advertising Techniques

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Decoding Advertisements

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David Cutler

Tier 1
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