Lesson Plan
Decoding Advertisements
Analyze persuasive techniques in ads
In this lesson, students will learn to critically analyze advertisements by identifying persuasive techniques such as emotional appeal, celebrity endorsements, and the bandwagon effect. They will practice evaluating the truthfulness and intent behind ad campaigns. This lesson is important as it equips students with critical thinking skills necessary to navigate the media-saturated world, helping them become informed consumers.
Audience
Time
Approach
Materials
Step 1
Introduction
10 mins
Step 2
Exploration of Persuasive Techniques
15 mins
Step 3
Group Activity: Analyzing Advertisements
20 mins
Step 4
Discussion: Evaluating Truthfulness and Intent
10 mins
Step 5
Closure and Quiz
5 mins

Discussion


Worksheet


Quiz
Quiz: Persuasive Techniques
