Lesson Plan

Decoding Advertisements

Analyze persuasive techniques in ads

In this lesson, students will learn to critically analyze advertisements by identifying persuasive techniques such as emotional appeal, celebrity endorsements, and the bandwagon effect. They will practice evaluating the truthfulness and intent behind ad campaigns. This lesson is important as it equips students with critical thinking skills necessary to navigate the media-saturated world, helping them become informed consumers.

Audience

Time

Approach

Materials

Step 1

Introduction

10 mins

Step 2

Exploration of Persuasive Techniques

15 mins

Step 3

Group Activity: Analyzing Advertisements

20 mins

Step 4

Discussion: Evaluating Truthfulness and Intent

10 mins

Step 5

Closure and Quiz

5 mins

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Discussion

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Worksheet

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Quiz

Quiz: Persuasive Techniques

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Decoding Advertisements

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David Cutler

Tier 1
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