Lesson Plan
Influencer Reality Check
In this lesson, students analyze social media influencer posts to identify marketing tactics and sponsored content, learning to distinguish authentic messaging from promotional materials. Through guided analysis and group work, they will apply criteria to evaluate digital personas effectively.
Understanding influencer marketing empowers students to critically evaluate online content, reducing susceptibility to persuasive tactics and fostering informed decision-making.
Audience
Time
Approach
Materials
Prep
Review Materials and Print Handouts
10 minutes
Step 1
Introduction and Hook
5 minutes
Step 2
Guided Analysis
10 minutes
Step 3
Group Activity
15 minutes
Step 4
Share Findings
10 minutes
Step 5
Reflection and Exit Ticket
10 minutes
Slide Deck
Influencer Reality Check
Today’s Objectives
Key Terms to Know
Common Marketing Tactics
Spotting Paid Content
Group Activity Instructions
Share & Discuss
Reflection & Exit Ticket
Worksheet
Reading
Script
Answer Key
Cool Down
