Welcome students and introduce today’s lesson on rhetorical appeals. Highlight that mastering ethos, logos, and pathos will make their arguments more credible, logical, and emotionally resonant.

Play a short persuasive video clip (e.g., commercial, speech excerpt) that clearly uses one or more appeals. Invite students to watch for what makes it convincing.

Ask students to call out observations. Record responses on the board under categories like speaker credibility, facts/statistics, and emotions.

Explain that ethos is about the speaker’s credibility. Discuss how a trustworthy source increases audience confidence.

Highlight how logos relies on facts and logical structure. Show how clear data can sway a rational audience.

Emphasize that pathos connects emotionally. Discuss why personal stories or vivid imagery tug at feelings.

Have students work with a partner to label each statement. Then discuss why each example fits its category.

Think aloud as you demonstrate adding each appeal. Emphasize how each element strengthens the original claim.

Guide students through the practice sheet. Prompt deeper reasoning: “How else could you make this argument stronger with a different appeal?”

Circulate to support students as they craft their claims. Encourage clarity and balance among the three appeals.

Collect these exit tickets to gauge student understanding and plan follow-up instruction.